The American Institute of Architects, Arizona Chapter, needed brochures laying out the benefits of membership as an individual and as a professional affiliate (one of each are represented here).
I was responsible for maintaining the AIA brand – the color red, and the AIA Eagle Crest. Throughout the individual membership brochure you can see photographs submitted by members of various Arizona architecture landmarks.
E-Brochure for the 2012 Mitsubishi Outlander Sport. This brochure follows a similar style and grid to Mitsubishi’s brochures for the rest of their lineup. I was responsible for photo selection and manipulation, type layout, and maintaining the brand treatment and grid structure.
Mitsubishi’s 2012 design language was an interesting play on depth and positive/negative space. Their primary grid took cues from their three-point logo, with a steep angle cutting vertically through the page. This slice cuts off a small edge of the first letter on a page title; just enough to create a “layer” that creates a faux foreground.
Used in this project:
Adobe Photoshop
Adobe InDesign